You will need to understand your customer data in order to use it efficiently for customer segmentation and customer insight.
It is an integral part of any customer intelligence program and the downloads and articles here look at how you can utilise it.
2010-04-20 05:29
Loss of customer data can lead to stiff fines and loss of trust. But if the worst should happen, there are ways to mitigate the impact.
2010-04-08 10:18
Assets such as apps are being distributed through a network of devices that is difficult to track - and this must be leveraged and guarded on behalf of all stakeholders.
2010-03-12 14:24
Only one in ten CRM users believe their system can accurately analyse and profile customer needs.
2010-03-05 11:20
The online security practices of Argos are under the spotlight after it was revealed that personal information was exposed in order confirmation emails.
