Adobe launches multichannel customer experience tool
Adobe Systems has launched a Digital Enterprise Platform and related applications to enable brands to manage the customer experience more effectively across multiple channels.
The firm described the new offerings as a "significant milestone in the delivery of its customer experience management vision" across social, web, mobile and print channels.
Rob Tarkoff, senior vice president and general manager of Adobe’s digital enterprise solutions unit, said that being able to deliver superior customer experiences had become an imperative in achieving competitive advantage.
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