- Staff engagement improves the customer experience
- One good idea can transform a business
- The benefits of a creative workforce
- Five tips for harnessing creativity
'Rinse and repeat': The first shampoo manufacturer to add these three little words to the label doubled the company's global sales overnight. The first matchstick manufacturer to put a strip of sandpaper on the side of the box became a multi-millionaire. There's likely to be at least one big idea among your workforce but just how do you find them?
Many business owners are recognising that building creativity into their own and their employees' day can encourage valuable innovations and improve business. In fast-changing sectors or highly competitive markets – where you may imagine even less time can be given over to anything not directly related to productivity – allowing creative 'play time' can be particularly beneficial.
You don't have to go as far as some blue-chip bosses who have recently embraced the idea of the 'play at work' culture: blowing bubbles across the call centre, building a company football pitch or installing a games arcade in the canteen. But if you are a leader who wants to unearth those hidden nuggets of ideas in your business, try these practical tips gathered from the creativity experts.