Banks and building societies leading the way in the battle for customer loyalty
Bankers may be public enemy number one, but banks and building societies are leading the way in the battle for customer loyalty, a new study has found.
A survey conducted by The Logic Group and Ipsos MORI, analysing how loyal consumers feel towards different sectors, founds that two-thirds of the general public saying that they feel loyal to a business or organisation operating in the banking sector.
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