Brands support kitemark to improve trust in online reviews
Posted by Rachel Fielding in Customer experience, Social CRM on Thu, 29/09/2011 - 01:12
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Some of Europe's best known retailers and brands have joined forces to address consumer concerns about the validity of some review sites.
Amid allegations of fake reviews, paid-for reviews and even the selective display of only good feedback, a new 'trusted reviews' manifesto was today launched by social commerce company Reevoo that sets out to protect consumers and Reevoo's partners from the sorts of allegations made against other review-using sites in the last two years.
Among the six promises in the manifesto are explicit guarantees that all reviews provided by Reevoo are genuine, come from verified purchasers of that product, include both good and bad reviews, and are not paid-for.
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