Warming customers with integrated marketing campaigns
Posted by Francois Laxalt in Customer experience, Marketing on Mon, 05/10/2009 - 06:00
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- A targeted inbound offer is 2-3 times as likely to be taken up than a targeted outbound campaign
- Integrating inbound and outbound activities across multiple channels optimises marketing spend campaign returns
- Most companies lack an holistic view of the relationship with a particular customer
- Choosing automation wisely
Cold calling is one way to win more business but marketers know that customers are far more likely to warm to an offer if it’s personalised and relevant to them - and even more so if such offers are made in a consistent way, across multiple channels, during both inbound and outbound interactions.
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