Consumerisation of IT blurring the lines between work and business - report
Posted by Neil Davey in Customer experience on Fri, 09/12/2011 - 01:07
Tweet
Data privacy will hit home, businesses will get regulator-savvy and Cloud Computing will continue to change the way we do business – so predicts data integration company Informatica as it looks ahead to the next 12 months for businesses in Europe.
Mark Seager, Vice President of technology EMEA at Informatica, says the infiltration of the connected world across home and work lives together with the consumerisation of IT is causing a blurring between the worlds of what’s personal and what’s business – and rising numbers of online tools and social networks are making it increasingly easy to share and exchange information.
“It presents a big opportunity for businesses to utilise big data to understand their customers better, however this also presents a conundrum when it comes to asking ‘how much is too much information?’,” Seager says.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
