Brits combat Monday blues with an evening of online retail therapy with browsing surging between 8-10pm, new research has shown.
Data mined from Rakuten’s Play.com, one of the UK’s largest online retailers, revealed the highest levels of mobile browsing occur between 7-8am every Monday, with the same pattern emerging between 6-8am throughout the week.
Shoppers are also most likely to click through on deals via their mobile during this time, according to the research.
The study also revealed a consumer trend of ‘boozy browsing’ with a weekly peak in late night shopping conversions from Midnight on Friday.
Meanwhile, the website’s traffic showed consumers are more likely to impulsively buy fashion or literature, browsing for just 40 seconds prior to purchasing, whilst more considered purchases are for more expensive electronic goods, with an average browsing time of two minutes.
Adam Stewart, MD at Rakuten’s Play.com, commented on further findings: “Whilst mobile shopping is gaining significant momentum, our findings show that it’s still a tech savvy audience that’s making that leap to mobile commerce. Consumers through the mobile channels are more likely than their desktop counterparts to purchase new technology and invest in blu-rays.”