Consumers' favourite brands revealed in new league table
Posted by Rachel Fielding in Customer experience on Tue, 24/01/2012 - 10:20
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The retail and FMCG sectors dominate the brands most highly-rated by UK consumers, a new study has revealed.
Google, Amazon and Marks & Spencer remained the most highly-rated brands by UK consumers in 2011 for the second year running, according to the latest annual YouGov BrandIndex league table.
YouGov’s BrandIndex measures how consumers perceive brands on a daily basis in terms of quality, value, customer satisfaction, corporate reputation, general impression, and likelihood of consumers to recommend the brand. The average score across these six attributes is taken to create a single composite figure called the Index score.
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