Consumers slam online shopping experience on tablet computers
Posted by Rachel Fielding in Customer experience, Technology on Tue, 08/11/2011 - 01:16
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Despite a proliferation of apps, the online shopping experience for tablet computer users is falling short, a new study has found.
The experience of shopping with a tablet PC is much less satisfying than with your desktop computer, according to a survey of nearly 5,000 people by customer experience consultancy Foviance, with customers up to 18% less happy with their tablet experience compared to their desktop PCs.
The second annual Customer Experience survey study commissioned by Foviance in association with
Econsultancy focused on the customer experience in the retail, banking, travel and mobile phone markets.
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