Customers shun social media for call centre support - study
More than half of customers have ditched a company because of poor telephone customer service - a stark warning to businesses in light of the fact that almost two thirds of customers still prefer to communicate with a company via telephone.
These are the findings of a study by Natterbox which surveyed 1,000 UK respondents, revealing that despite the social media hype, most customers still prefer to speak with a service agent on the phone.
In the study, only 28% of customers preferred communication via email and just 4% voted for Twitter as their favourite method of contact.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
