Just over a third of UK shoppers would buy more online if customer service and access to advice and support were improved, according to a study.
An online poll undertaken among 2,107 adults by YouGov on behalf of online merchandising software supplier Avail Intelligence revealed that three out of 10 consumers still prefer shopping on the high street because they believed that customer care was better (47%) and they were more likely to receive quality help and guidance (35%).
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