Energy companies should take service lessons from supermarkets - study
Posted by Neil Davey in Customer experience on Tue, 24/01/2012 - 02:07
Tweet
Energy companies should follow the customer service example of supermarkets and introduce packaged deals, loyalty cards and money off incentives to satisfy existing customer and win the war for new ones.
New research, conducted by YouGov, questioned over 2,000 British consumers for insight into how British people currently feel towards their energy providers and what steps these companies can take to counteract the tide of negative opinion towards them.
When given the choice of a number of service providers and asked which offered the best quality service, supermarkets emerged as the overwhelming favourite amassing over half (55%) of the votes. In comparison, energy providers scored the lowest with a mere two per cent, behind telecoms providers (3%) and banks (6%).
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
