Ethical shopping habits restricted by economic pressures
Posted by Neil Davey in Customer experience on Thu, 07/10/2010 - 01:12
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Economic pressures are restricting shoppers from acting on their ethical principles, according to a new study, with 77% of those polled admitting that higher prices are preventing them from buying more environmentally friendly products.
The report into shopper behaviour, conducted by agency Shoppercentric, found that more shoppers than ever claim to be making a point of buying environmentally/socially friendly packaged goods: with 52% doing so compared with 43% in 2008.
However, the recession has meant that this number doesn’t fully reflect the shift to ethical buying, as 55% of those questioned feel they cannot afford to act on their ethical principles.
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