Google launches Trusted Stores scheme to boost consumer confidence
Posted by Rachel Fielding in Customer experience, Marketing, Technology on Thu, 06/10/2011 - 01:16
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To participate in the programme, online retailers voluntarily share data about shipments, and Google collects customer service metrics when shoppers seek Google’s help with a problem.
Google has launched its own trustmarks scheme, Trusted Stores, in a bid to allow consumers to “shop online with confidence”.
There are three clear aspects to Trusted Stores; a trustmarks scheme, a consumer protection programme and a benchmarking operation relating to shipping and service data.
The badge is being piloted with a small number of online stores, including O.co, Wayfair, BabyAge.com, and Beach Audio.
To participate in the programme, online retailers voluntarily share data about shipments, and Google collects customer service metrics when shoppers seek Google’s help with a problem.
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