IBM has introduced IBM Marketing Center, a Cloud-based analytics and marketing solution intended to help CMOs provide better customer service.

Announced at the Smarter Commerce Global Summit, the new solution enables marketers to turn customer data into personalised marketing campaigns via email or the web. The centre also provides automated marketing tracking, digital and campaign analytics to measure campaign success across multiple channels.

Yuchun Lee, VP of Enterprise Marketing Management, said: “Customers today are connecting with brands on multiple fronts, including mobile devices, social media sites and in the store. Regardless of the channel, these individuals expect each experience to be flawless and relevant.

“With the IBM Marketing Center, we expand our SaaS portfolio with an all-in-one solution that provides CMOs and their teams with the intelligence required to consistently meet the unique needs of each individual customer -- the ultimate goal of all marketers.”

IBM also used the conference to announced new Smarter Commerce Managed Services, a new offering to help clients manage their cross-channel commerce processes with features such as agent chat support or live assistance.