Leading retailers losing millions with poorly integrated touchpoints
Posted by Rachel Fielding in Customer experience on Wed, 21/09/2011 - 00:26
Tweet
Some of the biggest names on the high street are losing hundreds of millions of pounds by not having joined up digital touchpoints, a new study has found.
Some of the UK’s top retailers including Morrisons, Dixons and Phones4U failing to keep their websites and smartphone apps up to scratch.
A qualitative assessment of 100 of the UK’s best known retailers was conducted by digital agency Head reviewed how well digital and offline touchpoints were weaved together to create an integrated customer experience across the whole shopper journey.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
1 comment
- login or register to post comments
- Add to a social bookmarking site
