Mobile commerce satisfaction on the rise as experiences improve
Posted by Neil Davey in Customer experience, Technology on Fri, 16/09/2011 - 01:27
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Customer satisfaction for mcommerce sites has started to climb once again, as retailers learn lessons from the etail industry.
Increasing website functionality and features are being transferred to smartphone screens, which is boosting satisfaction rates among mobile shoppers, according to the latest mCommerce Benchmark study from eDigitalResearch.
Satisfaction across the mobile customer journey is now mirroring that of eRetail sites, performing well on search facilities, including navigation, but wavering nearer the end of the mobile customer journey during the shopping basket and purchase sections.
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