New app launches to help ethical shopping choices
Brands may be forced to spruce up their corporate social responsibility practices following the release of a mobile application that enables shoppers to see their sustainability credentials at a glance.
German firm checkitmobile GmbH has got together with environmental company WeGreen to release barcoo in the UK, an application that enables consumers to scan the barcode of products they are thinking of buying using their camera. A traffic light system then gives the offering a red, amber or green rating.
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