From crowd to angry mob: Five crowdsourcing calamities
Posted by Jason Burrows in Customer experience, Marketing, Social CRM on Mon, 09/08/2010 - 02:53
Tweet
In recent weeks MyCustomer.com has taken a look at the value of crowdsourcing - but there is the flip side of the coin. Jason Burrows takes a look at crowdsourcing calamaties.
Crowdsourcing has become a media hot topic in recent weeks. As well as the UK government’s attempts to harness the ‘wisdom of the crowd’ by launching its Your Freedom platform, BP has also turned to anyone with an idea and an internet connection for inspiration.
But it’s not just governments and global oil companies that are recognising the value of engaging the masses to help solve problems. Many businesses the world over are jumping on the crowdsourcing bandwagon in an attempt to reduce cost, tackle inefficiencies or simply better engage with customers to ensure business offerings are as tailored as possible.
However, with the rush of interest in crowdsourcing, comes the associated risk of getting it wrong. Although crowdsourcing may seem a simple concept, there are a few pitfalls to be aware of. So what are the deadly sins of crowdsourcing and how can you be sure your mass collaboration efforts aren’t wasted?
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
