SDL completes acquisition of Alterian in customer experience crusade
Posted by Rachel Fielding in Customer experience, Technology on Tue, 31/01/2012 - 02:09
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SDL plc, a provider of Global Information Management (GIM) software, has completed its acquisition of Alterian plc in a move that the company says demonstrates its commitment to drive the global customer experience.
SDL said the £69.7 million cash deal to acquire Bristol-based Alterian which provides marketing analytics, social media monitoring and campaign management, would allow SDL to grow its 'global offering'.
The company said there was "an excellent strategic fit" combining Alterian product suite with SDL's web content management and eCommerce products.
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