By the end of 2012, 11% of UK adults will own a Smart TV, according to new research.
Future Publishing’s Smart TV research, undertaken by YouGov, polled over 2,500 consumers and predicted a doubling of current Smart TV ownerships levels.
However, the report also revealed that despite an increase in take-up, a third of consumers still aren’t aware of Smart TV, with a further 61% not fully understanding what a Smart TV does.
The research also showed that Smart TV looks set to dominate with only 4% of consumers currently owning a 3DTV.
Other findings from the study revealed accessing films was the most appealing factor for Smart TV owners, whilst one in four cited voice activation technology to control their TV. Only 16% of consumers outlined apps as a motivating factor, according to the figures.
Dan Brilot from YouGov said: “It’s clear that whilst major events (Euros 2012 and the Olympics) and significant product launches (YouView, Google TV etc.) will drive adoption, manufacturers and advertisers still need to work very hard on making sure the Smart TV proposition is clearer to the wider general public.”