Starbucks CEO: "We've cracked the customer experience code"

Posted by Stuart Lauchlan in Customer experience on Tue, 26/01/2010 - 14:44
  • Starbucks reported a net profit of $241.5m in the three months to the end of December
  • Starbucks will be opening a further 30 stores on British shores by September
  • Schultz cites the firm's recent Christmas holiday season as a prime example of how the firm's customer engagement strategy was delivering returns
  • Schultz discusses how the firm have leveraged Twitter, Facebook and iPhone applications

Starbucks' CEO Howard Schultz is relishing the company's reversal of fortune - and attributes the success to the firm's focus on customer experience.

 

Following the announcement that group profits have more than tripled, Starbucks' CEO Howard Schultz is relishing the company's reversal of fortune - and attributes the success to the firm's focus on customer experience.

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