UK retailers to ramp up mobile investments in 2012
Nearly half of UK retailers are planning to increase investments in mobile by the end of 2012 as customers demand more convenience, a new study has shown.
Research firm Coleman Parkes surveyed 100 senior executives at the UK’s top retailers and found cross channel retailing remains a clear priority for UK retailers, with over three quarters of respondents believing investment to enhance multi-channel customer experience will boost retail sales this year.
According to the study, 48% of those surveyed are planning to enhance investments in mobile offerings. Over half (53%) of those investments will be directed towards online websites for mobile, whereas 44% plan to facilitate mobile transactions.
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