Think like a customer: The four free sources of innovation
Posted by Neil Davey in Customer experience on Fri, 08/01/2010 - 10:35
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Are you intimidated by the word "innovation"? Does "innovator" conjure up images of hip pony-tailed people in California who listen to edgy music? Think again. As Lior Arussy explains, the ability to innovate is inside all of us - we just need to start thinking like a customer.
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