UK customers the fifth most satisfied in the world - but who's top?
Posted by Rachel Fielding in Customer experience on Fri, 27/01/2012 - 01:03
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UK customers are fifth happiest in world and the second happiest in Europe, according to a new customer satisfaction index.
The analysis of happiness across 65 million consumers in 137 countries found that UK-based customers had an 83% satisfaction rating with the service they receive.
The study conducted by cloud-based help desk support platform Zendesk ranked Australians and Canadians in joint first place as the most satisfied customers in the world, coming in at a high 93%. This is followed by Germany at 88%, the United States at 87% and the UK finishing off the top five at 83%.
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