a Sift Media publication

Customer intelligence

Customer intelligence is the data and insight from and about your existing and potential customers. The analysis and use of this informs many of the decisions taken by businesses and, as such, is one of the most important processes of customer relationship management.

If you are interested in any aspect of customer data and insight – including database management, data mining tools, market research, analytics, customer lifetime value, segmentation or customer feedback – then this is the page for you.

Should you trust a conditional trusted agent?

2 July 2009 - 73 reads

Fed up of having to remember lots of passwords and log-in details? Maybe you should get yourself an agent!

The two minute CRM guide to: business intelligence

29 June 2009 - 129 reads

MyCustomer.com rounds up everything you need to know about business intelligence and customer relationship management.

Email marketing leads customer engagement efforts

29 June 2009 - 2040 reads

Insights into how firms are targeting and segmenting customers, and working to learn how to change in the new environment.

What is customer engagement?

29 June 2009 - 5929 reads

Building up customer engagement is like orchestrating the perfect ballet, according to Jennifer Kirkby

Breaking down segmentation

25 June 2009 - 210 reads

What is the best approach to segmentation and how it can help build customer loyalty and increase profitability?

Firms still struggling to make data meaningful

18 June 2009 - 584 reads

Research claims web analytics should be thought of as just hitting puberty - complete with all the angst and corporate acne it implies!

BI booms as firms strive for more accurate data

18 June 2009 - 483 reads

Business intelligence is booming. Stuart Lauchlan reports on its growth and takes a look at the pack leaders.

Informatica makes a push into master data management

18 June 2009 - 201 reads

Informatica's acquisition of AddressDoctor has sparked a move into master data management but are there other plans afoot?

CRM learns its lesson from Web 2.0

16 June 2009 - 243 reads

CRM is about to evolve into a new dimension focused around one of its key users: the sales person. Oracle's Anthony Lye looks at how this is being driven by Web 2.0.

Firms slow to adopt customer analytics tools

11 June 2009 - 297 reads

Firms are still relying on the 'cut and paste' approach to customer data, despite the availability of more sophisticated analysis tools.

In the CRM news a year ago...

The popularity of the monolithic social networking site will fall as consumers begin to realise that it isn't such a great thing to bare all to the world

What else did Will Beresford see in the social media crystal ball?