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Customer intelligence

Customer intelligence is the data and insight from and about your existing and potential customers. The analysis and use of this informs many of the decisions taken by businesses and, as such, is one of the most important processes of customer relationship management.

If you are interested in any aspect of customer data and insight – including database management, data mining tools, market research, analytics, customer lifetime value, segmentation or customer feedback – then this is the page for you.

Mapping out customer experience excellence: 10 steps to customer journey mapping

2010-03-12 04:54
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How can CJM improve the customer experience and how do you create a customer journey map?

Is there a downside to social media metrics?

2010-03-05 12:05
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Firms are increasingly imposing metrics on social media activity to make it measurable. But is there a danger that this will undermine its real value?

Concerns raised over Argos' customer data practices

2010-03-05 10:20
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The online security practices of Argos are under the spotlight after it was revealed that personal information was exposed in order confirmation emails.

Facebook unveils more analytics partners for campaign measurement

2010-03-04 14:06
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Omniture and Coremetrics join Webtrends as Facebook partners, in a bid to help the site become a more quantifiable marketing channel.

Informatica beefs up role in burgeoning Cloud database market

2010-03-01 10:13
informatica CEO Sohaib Abbasi
Analysts see the Cloud database market as a significant opportunity - and Informatica is tapping into it in a "timely" fashion.

SAP ups its Cloud game with 'BI for the rest of us'

2010-02-24 15:39
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'BI for the rest of us' as SAP ups its Cloud game with new business intelligence suite release.

Gartner: Four CRM trends to watch - and how your firm must respond

2010-02-22 13:07
Gartner
With CRM high on the agenda again this year, Gartner has outlined its CRM predictions for 2010 and beyond.

Social media monitoring: The tips and tools to get it right

2010-02-22 05:53
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What social media analysis tools are available and how can these can benefit organisations looking to maximise this rich vein of market intelligence?

Comms providers deploy analytics to call time on churn

2010-02-19 14:18
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Three communication service providers have introduced predictive analytics software to enhance their marketing campaigns and boost customer retention levels.

The CRM and social media lessons of Virgin Galactic

2010-02-19 05:20
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Virgin Galactic president Will Whitehorn discusses the firm's remarkable journey and the part that customer insight and web marketing have played.
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