Customer intelligence

Customer intelligence is the data and insight from and about your existing and potential customers. The analysis and use of this informs many of the decisions taken by businesses and, as such, is one of the most important processes of customer relationship management.

If you are interested in any aspect of customer data and insight – including database management, data mining tools, market research, analytics, customer lifetime value, segmentation or customer feedback – then this is the page for you.

Alterian plots Intrepid adventures in social marketing

2010-09-02 02:00
alterian.jpg
Alterian has further expanded its influence in the social media space by acquiring social media analytics consultancy Intrepid.

Business intelligence: Six steps to failure, six steps to success

2010-08-26 02:56
Customer data
KPMG’s Herman Heyns reveals the six steps to BI failure and how organisations can avoid wasting their money on projects that don’t pay off.

The best practice business guide to using social media data

2010-08-26 01:57
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The ICO explains how to avoid legal and reputational damage when using consumer data from social networks.

Customer data loss leads to unprecedented fine for Zurich

2010-08-26 01:35
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Zurich Insurance has been fined an unprecedented £2.3 million by the UK’s financial regulator for losing confidential data about 46,000 customers.

SAP reveals plans for 'unwired enterprise' with Sybase

2010-08-23 01:07
sap_logo.jpg
With mobile devices the "new desktop", SAP’s plans for its Sybase acquisition will involve adding mobile support to all of its applications and tools.

Can IBM buy success in the online marketing space?

2010-08-17 02:13
IBM
IBM makes another big acquisition in the marketing and data-related arena as it buys Unica. But analysts have fired a warning at Big Blue.

Security concerns discouraging firms from social media

2010-08-13 02:21
Social media
Many firms are avoiding social media due to security concerns, difficulties in justifying investment and problems in measuring outcomes.

Webtrends makes "important directional change" with acquisition

2010-08-11 02:29
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Webtrends has acquired Transpond to enable marketers to create and manage applications that run across the web, social media and mobile devices.

Google cleared of "significant personal" privacy breach by data regulator

2010-08-04 02:05
Google
The Information Commissioner’s Office has cleared Google of collecting "significant personal" Wi-Fi data while videoing images for its StreetView service.

Retail banks turning to customer intelligence systems

2010-08-03 02:40
Piggy bank
The deployment of customer intelligence systems will soar in the retail banking sector as organisations look to exploit the information in their CRM systems.
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