Customer intelligence

Customer intelligence is the data and insight from and about your existing and potential customers. The analysis and use of this informs many of the decisions taken by businesses and, as such, is one of the most important processes of customer relationship management.

If you are interested in any aspect of customer data and insight – including database management, data mining tools, market research, analytics, customer lifetime value, segmentation or customer feedback then this is the page for you.

Microsoft and 24/7 team to power customer service with Big Data

09/02/2012 - 01:06
microsoft.jpg
Microsoft is planning a raft of applications and services that enable enterprises to anticipate consumer needs, simplify the consumer experience and learn from every consumer interaction.

Seven super lame customer metrics – and four super awesome ones

06/02/2012 - 01:08
avinash-791377.jpg
Analytics hero Avinash Kaushik shares his expertise with MyCustomer.com.

Twitter analytics tools would drive social investment

06/02/2012 - 01:04
twitter_logo_black.jpg
The introduction of analytics to Twitter brand pages will allow brands to optimise their campaigns more effectively and could result in more investment in the platform.

Satmetrix marries NPS with sentiment for new social media measurement tool

03/02/2012 - 01:01
satmetrix.jpg
Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.

Salesforce.com makes analytics u-turn after customer pressure

02/02/2012 - 01:21
salesforce.comlogo.jpg
Salesforce.com is to include analytics functionality in some versions of its CRM software after bowing to customer pressure and performing a u-turn on its pricing strategy.

React.com launches free social analytics tool

31/01/2012 - 01:00
Social networking logos
Dutch company React.com has launched a free version of its online social analytics product.

Retailers' privacy policies inadequate and unfriendly for customers

30/01/2012 - 01:22
privacy_2.jpg
Four out of ten of the UK’s biggest online retailers fail basic customer friendliness tests when it comes to their privacy policies and don’t comply with new EU Data Protection legislation.

Teradata and Oracle strike business intelligence alliance

27/01/2012 - 01:00
Teradata2_2.jpg
An alliance between analytic data company Teradata and Oracle is promising to move business intelligence to the next level with new types of analysis for business.

EU set to shake up customer data rules

26/01/2012 - 01:05
Customer data
The European Union is poised to propose tough new rules on how corporations handle internet users' personal data.

MyCustomer.com members offered discount for social media analytics workshop

25/01/2012 - 01:57 - 1 comment
Social_media_monitoring.jpg
MyCustomer.com is pleased to offer members a 10% discount from an upcoming social media analytics workshop in London.
123456789…next ›last »


 

Create your free account

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Private messaging
Register now

Login

Forgotten your password?