Alterian plots Intrepid adventures in social marketing
Alterian has further demonstrated its intent to expand its influence in the social media space by acquiring social media analytics consultancy Intrepid.
The deal, which takes the form of a cash and shares deal estimated to be worth £11.5 million, will expand Alterian's presence by providing customers with packaged software and services bundles based around the acquisition.
The Intrepid purchase follows Alterian’s acquisition last year of social media monitoring and analytics software firm Techrigy.
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