Business intelligence initiatives falling short of expectations
Posted by Rachel Fielding in Customer intelligence on Thu, 12/01/2012 - 02:15
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Business intelligence initiatives are falling short of expectations with less than one in three companies expected to meet expectations over the next two years.
A new study from analyst Gartner predicts that fewer than 30 per cent of business intelligence initiatives will align analytic metrics completely with enterprise business drivers by 2014. Despite business alignment being the main objective of most implementations, the vast majority will failing to live up to their promises, the analyst warns.
And Gartner warns that non technical issues are most likely to be barriers to success. In particular, the increasing consumerisation of BI, the growing volume and variety of available data, and the soaring speed of business, means it is challenging for companies to ensure that the right data is presented to the right people and processes at the right time.
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