CRM performance suffering due to data silos - report
Only a third of marketers in the third party distribution channel have access to financial information in their CRM systems, even though the vast majority believe such data would help them create more effective campaigns.
According to a survey undertaken among 150 professionals of varying roles working for channel partner organisations, as many as 16% do not currently even have a CRM system in place.
But of those that do, a huge 97% employed in a marketing role believed that having information such as invoices and credit details readily available would enable them to generate more targeted marketing campaigns, leading to better lead creation.
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