- Data firm Informatica acquires AddressDoctor
- AddressDoctor also partners with leading data integration and data quality vendors
- Informatica is making a wider push into master data management
- The move has sparked a wave of consolidation
- Customer postal address cleansing is still the staple diet of many data quality implementations
Informatica is trying to bundle information integration with data quality and cleansing through its acquisition of privately-held firm AddressDoctor.
The German firm provides global address validation and enrichment services through. It helps customers correct addresses, check for changed addresses and enrich address information with geocoding. Typical customers include direct and online marketers, hospitality and tourism firms, and postal and delivery services. AddressDoctor also already partners with leading data integration and data quality vendors, including IBM, DataFlux, Experian QAS, Melissa Data and Siperian.
It's all part of Informatica's wider push into master data management (MDM).