DMA launches new information security standard

Posted by Neil Davey in Customer intelligence on Fri, 29/01/2010 - 09:27

The Direct Marketing Association (DMA) has launched a new data security standard specifically designed for companies using customer data for marketing,  and for third-party marketing services suppliers, such as agencies.

The standard, called DataSeal, is backed by the British Standards Institution (BSI),  and represents the only recognised standard for information security management systems other than the BSI's ISO 27001.

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