- Anthony Deighton, QlikView
- The business intelligence market
- Easy-to-use business intelligence
- A good time to clear out the corporate data closet?
- The cycle between getting data and delivering it to people
- Scrum engineering
“Nothing makes me happier than SAP standing up and talking about BI so easy that a CEO could use it,” says Anthony Deighton, SVP product marketing at QlikView. “No-one smiled bigger than me when SAP announced that. I don't want to have battle on SAP's playing field. That's where they say 'we have the biggest, deepest, most intergalactic stack of software'. Well, we don't. I want them to play from my hymn book which is about simplicity.”
"It's a technique that Deighton witnessed at first hand during his time at Siebel, when Salesforce.com turned the CRM market leader's own marketing efforts back against itself in a classic case of the tail wagging the dog. “I was there, I lived through that,” recalls Deighton. “If Salesforce.com comes out and says they have a SaaS offering and then Siebel comes out and says the same, it's the best thing that can happen – for Salesforce.com.”
The thought of competing against software giants such as SAP could turn some to jelly - but not business intelligence firm QlikView. CEO Anthony Deighton explains why he's not losing any sleep, and shares some data management tips.