EU set to shake up customer data rules
Posted by Rachel Fielding in Customer intelligence on Thu, 26/01/2012 - 02:05
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The European Union is poised to propose tough new rules on how corporations handle internet users' personal data, after revealing that inconsistencies cost businesses across Europe and extra 2.3 billion euros a year.
The European Commission has warned that Europe's approach to online data protection must be simplified because the current system is too cumbersome and costly for business. It says new data-protection legislation is needed to protect users and cut red tape for businesses in Europe.
Viviane Reding, vice president of the European Commission, said in a speech on Sunday: "Only if consumers trust that their data is protected will they entrust companies with it ... We need individuals to be in control of their information."
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