Gartner: CRM is in trouble – and it could be worse than we think
Posted by Neil Davey in Customer intelligence, Customer experience, Marketing, Social CRM on Wed, 17/03/2010 - 12:27
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- Data proliferation, trust, choice and social computing are all putting traditional CRM under pressure.
- Customer relationship management is moving into customer managed relationships.
- But CRM technology is evolving rapidly as well.
- The vendor landscape will look dramatically different in 10 years.
CRM is in trouble! That’s the message from the analyst’s CRM Summit. But despite the doom and gloom it’s still “a great time to be in the CRM business”. Confused?
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