Google has announced that it is making its BigQuery Cloud-based analytics service available to everyone following a two-year trialling period.

According to Ju-kay Kwek, BigQuery‘s product manager, the service allows businesses to gain real-time insights from massive amounts of data without any upfront hardware or software investments.

“BigQuery is accessible via a simple UI or REST interface. It lets you take advantage of Google’s massive compute power, store as much data as needed and pay only for what you use. Your data is protected with multiple layers of security, replicated across multiple data centers and can be easily exported,” he said in a blog post.

Firms can sign up for BigQuery online and query up to 100 GB of data per month for free. Storage pricing starts at $0.12 per GB, per month, limited at 2TB. Queries are valued at $0.035 per GB processed with a limit of 1,000 queries per day and 20TB of processed data per day.

If businesses need more, Google has advised to contact a sales representative. 

The offering sees Google compete with other platform-as-a-service products from Oracle, Microsoft and Amazon.