Google swoops for social analytics firm PostRank
Posted by Cath Everett in Customer intelligence, Social CRM on Tue, 07/06/2011 - 01:18
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Google is continuing the social media shopping spree begun last summer by acquiring engagement measurement tools vendor PostRank for an undisclosed sum.
The Waterloo, Ontario, Canada-based start-up’s software is used respectively by publishers and advertisers to determine the popularity of their content as well as the effectiveness of their social marketing campaigns.
Ilya Grigorik, PostRank’s co-founder and chief technology officer said in a blog that the firm was pleased to be joining a company that "understands the value of the engagement data we have been focusing on, and has the platform and reach to bring its benefits to the untold millions of daily, active Internet users".
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