Microsoft is planning a raft of applications and services that enable enterprises to anticipate consumer needs, simplify the consumer experience and learn from every consumer interaction.
The introduction of analytics to Twitter brand pages will allow brands to optimise their campaigns more effectively and could result in more investment in the platform.
Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.
Salesforce.com is to include analytics functionality in some versions of its CRM software after bowing to customer pressure and performing a u-turn on its pricing strategy.
Four out of ten of the UK’s biggest online retailers fail basic customer friendliness tests when it comes to their privacy policies and don’t comply with new EU Data Protection legislation.
An alliance between analytic data company Teradata and Oracle is promising to move business intelligence to the next level with new types of analysis for business.