The hybrid hub: Seven steps to a single view of the customer voice
Posted by Neil Davey in Customer intelligence, Customer experience, Marketing, Social CRM, Technology on Thu, 19/05/2011 - 01:06
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A single view of the customer voice across all channels would be hugely valuable but no centralised VOC hub is yet available from vendors. So how can firms implement a hybrid approach to get the next best thing? Gartner's Jim Davies explains.
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