Can IBM buy success in the online marketing space?
Analysts have warned that, despite IBM’s continued push into the lucrative online marketing space after buying Unica for $480 million in cash, its dominance of the sector is by no means assured.
The acquisition is the vendor’s eighth in the marketing and data-related arena over the last two years, with the latest one being its purchase of web analytics software provider Coremetrics earlier this month.
Now Forrester analysts are warning that IBM must clarify its future product roadmap and enterprise marketing software strategy.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
