IBM buys Coremetrics: What next for the analytics sector?
Posted by Neil Davey in Customer intelligence on Wed, 16/06/2010 - 01:16
Tweet
IBM’s growing presence in the analytics space is set to expand again, with the announcement that it is to acquire Coremetrics.
Privately-held web analytics firm Coremetrics joins the likes of customer analytics services firm RedPill Solutions and predictive analytics software specialist SPSS on IBM’s recent shopping list.
However, while IBM already had a well-stocked business analytics portfolio, Coremetrics appears to have caught its eye because it offers a cloud-based delivery model, something that will further open up the SME sector for Big Blue, which it has been keen to pursue.
Furthermore, Coremetrics is well placed in the booming social media space, helping firms gain intelligence from social networks and online media sources, and will come with an impressive list of clients including the likes of Bank of America, Holiday Inn, Office Depot, Petco, Victoria's Secret and Virgin Atlantic Airways.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
