Interview with Larry Ritter, Sage CRM

  • Sales cycles are getting longer, but CRM spending is still happening
  • Social CRM will have a role, but it's still being defined
  • Mobile is still important as the workplace changes
  • Sage's SaaS approach differs to many others in the market

Larry Ritter, senior vice president of product management at Sage CRM Solutions, sat down with Stuart Lauchlan in London recently to talk about Social CRM, sofware as a service, and the impact on the partner community.

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