Kana latest CRM firm to make social media monitoring acquisition
Kana Software has followed in Salesforce.com’s footsteps by acquiring a social media monitoring firm in the shape of Californian neighbour Overtone for an undisclosed sum.
Overtone’s Software-as-a-Service-based offering will be integrated with Kana’s service experience management software in a bid to provide customer service agents with an all round view of customers via information gleaned from such channels as social media and email as well as chat and surveys.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
