Launch of first personal data store “significant” for brands, consumers and VRM
Posted by Neil Davey in Customer intelligence, Customer experience, Marketing, Social CRM, Technology on Wed, 13/10/2010 - 01:24
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Will the first service to give individuals back control over their personal data introduce a step change in the relationship between companies and customers?
The launch of the first personal data store for consumers will have “significant and wide-ranging” implications for marketers, brands and their customers, according to experts.
Launched this week, the Mydex Community Prototype has been described as the first service to give individuals back control over their personal data, introducing a step change in the relationship between individuals and the organisations they deal with.
Devised by Mydex Community Interest Company, the service provides individuals with the tools to enable them to store and manage their personal details, to have them externally verified, and, at their discretion, to share them with external organisations.
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