Location-based mobile services and check-in apps on the rise – study

Location-based mobile services and check-in apps on the rise – study

As smartphone ownership continues to rise, new research has revealed three quarters of US adults use their device to access real-time location-based services.

Pew Research surveyed over 2,200 people and found that 74% of smartphone owners use location-based services to get directions or recommendations based on their current location, up from 55% last year.

According to the research, those aged 18-49 are more likely to use location-based services than smartphone owners aged 50 and older.

The research further revealed 18% of smartphone owners are using geosocial services like Foursquare or Gowalla to “check in” and share their locations, up from 12% in 2011.

For a full copy of the report, click here

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