As smartphone ownership continues to rise, new research has revealed three quarters of US adults use their device to access real-time location-based services.
Pew Research surveyed over 2,200 people and found that 74% of smartphone owners use location-based services to get directions or recommendations based on their current location, up from 55% last year.
According to the research, those aged 18-49 are more likely to use location-based services than smartphone owners aged 50 and older.
The research further revealed 18% of smartphone owners are using geosocial services like Foursquare or Gowalla to “check in” and share their locations, up from 12% in 2011.
For a full copy of the report, click here.