Business intelligence provider MicroStrategy has launched a new Facebook analytics tool with geo-targeting capabilitiesfor targeted marketing.
Wisdom Professional also organisations to explore the personal data of more than 12m anonymous opt-in Facebook consumers including demographics, brand interests, activities and location check-ins, as well as uncovering details about their competitors.
For example, a sports equipment retailer can generate an interest profile for males aged 18-45 who like brands such as Nike and Adidas to determine what services they should be providing.
The solution also enables brands to geo-target members by outlining the location and density of fan, as well as competitor fans. Businesses can also compare two or more brands directly to identify differences in demographic and psychographic profiles of their fans.
Wisdom Professional also integrates third-party data sources, such as US census data to provide insights into income estimates and includes an ‘affluence score’ that indicates the wealth of any given population segment.
Sanju Bansal, COO at MicroStrategy, said: “Whether you work in marketing, research, product development or sales, MicroStrategy Wisdom Professional empowers businesses to learn about their Facebook consumers so that they can provide more personalized products and services, engage with new customers, and gain a competitive advantage.”