Mindshare trebles employees and reshuffles executive team
Voice of the customer (VoC) technology firm Mindshare has announced a significant expansion of its text analytics team.
The vendor, which is the only player in the customer experience sector to offer text analytics to industry-specific verticals, has tripled the size of its team with managers, developers and text analytics engineers. Mindshare claims this is part of its strategy to stay ahead of the growing demand for its service from US retail, restaurant and call centre sectors brands, as well as developing trends in the industry.
"We are leading our industry when it comes to integrating our best-in-class VoC tools with industry-tailored text analytics. We want to make sure we keep that position," said John Crofts, vice president of text analytics for Mindshare.
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