Onyx Software has launched Onyx 5.0, the latest release of its CRM software with improved workflows, enhanced email management and a set of user personalisation features.

The new release includes a powerful workflow capability that enables organizations to define and execute end-to-end customer processes, including customer process management.

The workflow enhancements in version 5.0 allow users to automate most business processes including qualifying a lead, enrolling a customer in a campaign, opening a new account or following regulatory-compliance procedures.

Personalisation capabilities are now present to provide end-users with greater control over how they manage and work with customer information throughout the application. It also includes efficiency tools, such as a record preview that presents summary information without having to open the record.

Mary Reeder, Senior Vice President and Chief Technology Officer at Onyx Software said "User adoption starts with putting more control into the hands of users, allowing them to adjust the system to fit the way they want to work. The dynamic personalization features of Onyx CRM 5.0 continue our commitment to helping companies drive user adoption and experience real results from CRM deployments".