Retailers' privacy policies inadequate and unfriendly for customers
Posted by Rachel Fielding in Customer intelligence, Marketing, Technology on Mon, 30/01/2012 - 02:22
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Four out of ten of the UK’s biggest online retailers fail basic customer friendliness tests when it comes to their privacy policies and don’t comply with new EU Data Protection legislation.
Household name companies including Boots, B&Q, BHS, Littlewoods, Next, John Lewis, Tesco, Waitrose, Wickes, and Virgin Atlantic failed to score more than 50% in a survey.
Market analyst Ctrl-Shift scored the privacy policies of the IMRG Hitwise TopShop list of 100 online retailers against ten key questions including how clearly the privacy policy is written, how easy it is for the customers to express and change their preferences, whether their data is used for marketing purposes and how they treat cookies and behavioural targeting.
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