SAP teams with NetBase to support social analytics
Posted by Rachel Fielding in Customer intelligence on Tue, 13/12/2011 - 01:23
Tweet
SAP is muscling in on the social analytics market after forging a partnership with NetBase to resell and support its social media analytics software.
NetBase applications ingest large amounts of data from social websites such as Facebook and Twitter, and then analyse it to give companies a sense of what people are saying about their products, strategies and brands.
The move follows Salesforce.com's acquisition earlier this year of NetBase competitor Radian6, and Oracle's recent $1.5 billion acquisition of RightNow, which has social-media monitoring software among its offerings.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
